Understanding the Web Design Terms

Copyright 2006 Mark Nenadic

Due to the articulate nature of the Internet, the language
associated with ecommerce website design continues to grow
at a fast pace. Many visitors whether they possess Internet
savvy or not, may find themselves confused the first time
they talk to a professional web design company or ecommerce
web designer. The following are terms, acronyms and
Internet slang that are used in relation to ecommerce
website design.

Applet -- Applet refers to short programs, usually written
in the Java language, especially for Internet. Ecommerce
website design may use Java applets for multiple functions
including the look and feel, but also for feedback forms or

B2B -- This refers to business-to-business ecommerce website
design. B2B specifically focuses on site design that is
appealing on a corporate level.

B2C -- Business to consumer ecommerce website design. The
obvious distinctions from B2B can be made here.

Bandwidth -- This refers to the amount of data a network
connection can handle. For complicated, heavy ?bandwidth?
sites ? a high speed connection is necessary for the
ecommerce website design to be fully appreciated and

Click-Through -- Refers to the visitor?s clicking of an
advertiser?s link on the ecommerce website design.
Click-throughs are a source of revenue for some websites.

CGI -- Common Gateway Interface is a program that takes
information gathered from users in a web page form and then
funnels it to databases for processing. Ecommerce website
design may use this feature for building customer databases
on ecommerce sites.

Demographics -- Visitor information gathered for the sole
purpose of optimizing a website. This information may
include gender, age group, profession, income levels,
computer systems and connection speed. This information
should only be gathered for optimizing purposes and should
never be made available to anyone else.

Doorway -- Web pages that are search engine optimized, but
provide links or redirection to other pages that contain
the actual content. Doorways were a popular SEO technique
for ecommerce website design and others.

E-Commerce -- Business conducted on the Internet. The
commerce transactions take place over the Internet with
products, if any, being shipped to the buyer?s home.

Image Map -- An image that contains multiple links. By
moving the mouse pointer to different parts of the image
and clicking, information may be obtained.

Opt-In Mailing List -- A mailing list that allows
subscribers to sign up by just entering their email address
into a form.  A confirmation email is usually sent and must
be responded to before user is added to the list.

Professional Web Design -- An individual or company that
specializes in building web pages and web sites for optimum
performance. From the mechanics to content providers, a
professional web design takes into account a variety of
factors and features to deliver a professional, easy to use
and visually pleasing website.

Search Engine Optimization (SEO) -- The process of
increasing the amount of visitors to a Web site by ranking
high in the search results of a search engine. The higher a
Web site ranks in the results of a search, the greater the
chance that site will be visited by a user. It is common
practice for Internet users to not click through pages of
search results, so where a site ranks in a search is
essential for directing more traffic toward the site.

Shopping Cart -- Program that allows visitors to keep track
of items for purchase. The program allows users to both add
and remove items prior to ?checking out.

Mark Nenadic
Mark is the director and face behind FifteenDegrees-North
http://www.15dn.com , where you will find articles and
resources to help with SEO, marketing and Web design. 

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